Have You Thanked Your Matchmaker Lately?

Fourteen days to Valentine’s Day, and right about this time happy, and not-so-happy, couples, are navigating a media blitzkrieg of rose and champagne reminders of what love and happily-ever-after are supposed to be all about—namely diamonds, if you believe what you see on TV.

Singles, on the other hand, are doing their best to ignore the global mating call to action—the corporately-manufactured drive to fill that empty spot and cross over to the land of the happily-coupled with their future special someone. Someone whom they actually have yet to meet, but should be fully prepared to shop for, all in a matter of days.

At its worst, Valentine’s Day is an unavoidable reminder of the love we may be missing in our lives, or an unhappy obligation to purchase a little peace in our life with our partner. We get it all wrong when we let dollars be the currency of our commitment to each other.

At its best, Valentine’s Day is about small gestures and thoughtful acknowledgments that say, “None of us are in this alone. And all of us are better by virtue of the people who love us, and the people we love.” We get it right when we reach out and connect with these people, even when they aren’t romantic partners.

February 13th is “Thank Your Matchmaker Day”

Look behind half of all couples celebrating Valentine’s Day this year and you’ll find a friend who in some way nudged, cajoled, or meddled (and I mean that in the best possible way) to help that happy couple find each other. Yes, half of all marriages in the United States are the result of someone playing matchmaker for the couple, according to Engage research of more than 1,000 married adults.

As I write this, many thousands of people are using Engage to help their single friends connect with other eligible singles. Friends play matchmaker on Engage, and in the real world, not because they are paid to do so, but because it’s fun and because they care. Matchmakers are the unrecognized masterminds of great dates, love affairs, and marriages. Yet when was the last time any of us took a minute to say “Thanks!”?

Engage first declared February 13, 2006 “Thank Your Matchmaker Day,” in an effort to honor these behind-the-scenes heroes of love. Before any of us celebrate Valentine’s Day, let’s take a moment to thank the intrepid matchmakers who have helped us find love already or who are committed to helping us connect with someone special soon.

While many of us will be thanking female BFFs, sisters, and mothers on February 13th, more and more, men are stepping up to help make love a reality for their friends. On Engage, half of all people playing matchmaker are men—something even we didn’t expect when were building the site.

Famous Couples and the Men Who Played Matchmaker For Them

Joe Simpson, reported to have persuaded Jessica Simpson to dump Nick Lachey two years ago, played matchmaker this year when he introduced his daughter to Dallas Cowboy, Tony Romo. For everyone other than some Cowboys fans, the relationship seems to be working.

Seems like Jessica and Tony are happy they met!

Michael Douglas and Catherine Zeta-Jones should take time on February 13th to thank Antonio Banderas, who introduced the two at a dinner he gave.

Rosie O’Donnell’s brother Daniel O’Donnell deserves kudos for introducing his sister to her life partner, Kelli Carpenter.

Rosie and Kelly met when Rosie’s brother played matchmaker.

Christina Aguilera was introduced to her husband, Jordan Bratman, by her manager, Irving Azoff. Now they have a new baby boy to think Irv for, too!

Christina Aguilera met her hubby through a friend’s introduction.

The Hard Knocks School of Matchmaking

In Chinese, the character that represents “matchmaker” happens to also be a homonym for “bad luck.” That may be one reason why not all matchmaking stories have happy endings — especially for the matchmaker. One professional matchmaker in China was sued when he denied his client’s request for an “Ugly Girl Refund”. The courts eventually ruled that the matchmaker had to return half of the fee he had collected from his client’s mother.

An old custom in China had brides crying and yelling during their weddings. Apparently the idea was to make false claims of grievances and sorrows, which would in turn guarantee marital bliss. But sometimes, the grievances and sorrows were actually true. Some brides publicly cried about and cursed their matchmakers, during their weddings, especially when they had little say in their choice of groom.

Every tear shed over an unfortunate match can be trumped by a true love story, inspired by a friend’s human intuition and gut feelings about how two people just might pair up. Although NY Times reporter John Tierney wrote this week about the “algorithms of love” social scientists are peddling on some leading dating sites, it shouldn’t take an advanced degree or fancy mathematics to sense that two people might be right for each other, or to do a good deed. Tierney would like to hear your online matchmaking success story.

We’d prefer to watch you thank the matchmakers in your life. Just add your video to our collection of “thank you” messages on our Thank Your Matchmaker YouTube group. While you’re at it, pay you matchmaker’s good deeds forward by playing matchmaker for singles you know. You might forever change two lives.

On a personal note: Marion, thanks for helping me find the love of my life. I promise you’ll never hear me cry, complain, or swear about that!

Trish McDermott
VP of Love, Engage