For inside news and thoughtful commentary about the online dating industry, we love to read the Online Dating Insider. That’s why we were excited to sit down for a Cupidcast interview as part of Online Dating Insider’s weekly podcast.

Have a listen to Suneet Wadhwa, CEO and co-founder of Engage, and Trish McDermott, our VP of Love, as they discuss social dating and Engage’s way of bringing singles together through their social connections.

Thanks to everyone who came out on Monday night to Harlot in San Francisco for our Love 2.0 kickoff for Web 2.0 week. Turnout for the event was astounding. Close to 500 people joined us to get social, talk technology, and mingle with elligible singles and their attached matchmaking friends.

Update: Check out bub.blicio.us for great coverage of the soiree — including photos of many of the lovely single people (and their involved friends!) who turned out to make it such a fun night.

Also: See our flickr stream for more pics.

Engage has been busy this week with the exciting Web 2.0 conference in SF! After a fantastic turnout on Monday night for Love 2.0, we were out last night sharing T-shirt love to all the conference attendees hopping in the South Park Crawl. We handed out Engage t-shirts to folks as they were hopping in between ZoomProspector @ Gallery 16, IBM @ Jack Falstaff, Leverage Software, Federated Media Publishing @ Nova, Yahoo! Brickhouse, Adaptive Path, ESVCA @ Andrea Schwartz Gallery. We had a blast connecting with everyone and the shirts seemed to be a hit. Not one left!

What are you up to Monday night? Meet up with Engage!

Love 2.0 - Socializing the Dating Experience at Web 2.0 Expo 2008

Who: Fabulous Singles and Their Friends Who Love Them

What: A Monday night kick-off event and videos throughout the week at Web2.0 Expo 2008

Where: Harlot, 46 Minna St., San Francisco, http://www.harlotsf.com/

When:  Starts at Harlot on Monday night, April 21^st at 8 pm

When: That’s Monday - yeah - in like 3 days.  If you’re single, involved but love your single friends, or interested in meeting the coolest people in tech, you’ll make the time!

Why: Because we believe in Love and Technology!

PLUS - Don’t miss The TechSet interviews of the best and brightest SINGLES in social media sponsored by Engage throughout week during Web2.0 Expo - including Pete Cashmore, Stephanie Agresta, Tara Hunt, Willo O’Brien, Audbrey Sabala

April 10th was the night of our big debut at the “Geek Goes Chic” party we co-hosted with TechCrunch and PopSugar, at the Vanguard in Hollywood. But we weren’t just there to be social butterflies, dear readers!

We were on a mission to introduce the world to the new Engage. Plus, we hoped to help some genial geeks connect with the chic social mavens of their dreams. And vice-versa. (Turns out hotties dream about geeks as great relationship material. Our recent Romancing the Geek survey showed that 82% of women and 72% of men were into geeks — and would even choose silicon valley entrepreneurs over hollywood stars as potential mates!)

Whether you considered yourself a Geek, part of the Chic, or just aren’t into labels, there was something for everyone at this gathering. And Engage staffers were on the loose to Play Matchmaker™ with members of the crowd, bringing people together in the real world the way we do online. 

Here’s a clip of TechCrunch blogger Michael Arrington interviewing our very own VP of Love Trish McDermott and our CEO Suneet Wadhwa. Don’t they look glam in white?

You can also check out our flickr stream for photos from the event. See if you can spot the Engage staffers as they demo Engage and fix up people in the crowd.

We’re getting attention for the new version of Engage that we unveiled yesterday.

Kristen Nicole on Mashable noticed:

“Engage is one of those sites seeking better recommendation tools for hooking you up in a genuine, non-contrived manner…”

Thanks Kristen! Read her complete article about our new site and our fun approach to social dating.

You can also check our press release about the launch.

Updated: Read what the Silicon Valley/San Jose BusinessJournal said about us today.

Another update: We also made the Silicon Valley Wire. Read it here.

Our engineering team did all their abracadabra stuff and we’re back up with a brand new version of our service. Sign in now to try all the new social dating goodness.

Here’s a peek at what we’ve added and improved:

• Fresh Faces - These are prospects for you (if you’re single) and/or your single friends (if you’re playing matchmaker for others). Click ‘em, consider ‘em, keep them in your suggestions list, tell friends about them, or decide they’re not right and move on. It’s verrrrry addictive to click through all the faces.

• Suggested for you… Shows you people that your friends want you to meet.

• Suggestions for friends… Shows you who your single friends are considering. Do they seem worthy of your friends’ attention? You get to add the human intuition ingredient and decide whether people are worth pointing out.

• Voting - Everyone likes to get a second opinion about possible matches before they make a move. Now you get to vote on suggested matches for your friends to help them decide what to do next.

• Social Feed - In keeping with our extra-social theme, we’ve added a personal news ticker that tells you what your friends are up to on Engage. You can use it to inform your friends about your activities. Just answer “What are you up to?” to write a personalized news feed message.

• Social Feed email - To help you catch up with your pals, you’ll get a daily summary of all the stuff your friends have been up to. Who made suggestions? Who got introduced? Who voted Yes on suggestions you made? Keep your eyes peeled for this email to find out.

• Social Points - We love to play, so we’ve made Engage even more like a game. Social Points reward you for doing things that make the community more fun for everyone. If you’re already a member of Engage, you already have some points. Sign in to check out your score!

You’ll also notice fewer tabs and more ways to connect with friends sprinkled all over the site.

So go have fun with it and get social! Let us know how it goes.

Hugs and kisses,

Engage

Sometimes it’s a good idea to get involved in your friends’ social lives. Here’s why:

Social dating is a new name for an age-old practice: friends helping friends connect.

That means anyone can hand-pick people for their friends to date — and then watch what happens when they meet!

When you play wingwoman or wingman for your pals you can help them break the ice, offer dating advice, share their excitement when they meet someone new, and gab together about all the possibilities.

Whether you’re involved and you want to give your single friends a nudge to meet new people and see what happens — or you’re single and want a low-pressure, fun way to connect to new people — we think social dating makes finding a relationship fun, real, and like no other online experience.

When you Play Matchmaker^TM you get to connect your friends to people who are worthy of their attention. Plus — let’s be honest — it’s fun to see who your friends are thinking about dating.

Picture yourself at a party. You see a guy or gal across the room. S/he has a quirky grin that makes you think, “Perfect for my best friend M____.”

What’s your next step? Start chatting. Suss out whether this person merits your best pal’s affection. If what you hear sounds promising, you’ll casually mention your super-amazing, brilliant BFF who just happens to be available…

Then, when your BFF happens to walk by, you’ll introduce them. You all start talking. They start laughing. And then at some point you slip away and leave those two wrapped up in engaging conversation.

What happens next is up to them. But you’ll definitely be hearing about it. We get goosebumps just thinking about the possibilities!

Engage’s “Play Matchmaker^TM” features work just the same as this real world scenario, only the fun is multiplied across your entire social network.

With social dating, friends connect through friends they already know.

Today’s busy single people meet new people when they least expect it - at dinner parties, professional events, and friends’ weddings. And more often than not, these chance encounters start with a casual introduction from a mutual friend.

Social dating on Engage brings this playful way of making connections to the Web, together with all of the enjoyment that comes with a friend’s advice, suggestions, good judgment, and experience — so you can have fun exploring an attraction before you move to meeting offline.

Single people multiply their chances to meet someone new.

Engage makes it easy to connect to new people who are once or twice removed from your immediate social circle. That means you’re casting a wider net, but staying within a chain of people who trust each other’s recommendations and taste.

Engage also lets you connect to completely new people that your friends deem worthy for you. You or your matchmaking pals can consult another single person’s matchmaking wingpeople to find out what you have in common. If it seems like you two would be a dynamic duo, your friends can make an introduction that you’ll both welcome!

Everyone has more fun and single people get better results.

Because social dating introductions happen through real people, singles are more likely to hear back from people they’re introduced to — so they can see where an attraction goes and get a definitive outcome, instead of waiting for an email reply that never comes. Engage members are 80% more likely to reply to an email from someone they’ve met through their community, as compared to a stranger. That means less time wasted, more people to discover, and more opportunities for fun.

Social context keep things real.

Whether you meet through friends at a dinner party, connect through an old co-worker, or rediscover each other at a reunion, meeting socially gives you a preview of what someone is really like before you spend any time with that person one-on-one. Why should meeting online be any different?

With social dating on Engage you can get someone’s back story, find out what their friends love about them, and get a full picture of who they are before you decide to introduce them to someone you know or to try to connect to them yourself! Overall it’s more fun for the people who Play Matchmaker^TM and way less pressure for the people who want to date.

So in our humble opinion, it’s all good!

Hugs and kisses,
Engage

Valentine’s Week 2008

Welcome!
It’s Love Week once again. That means close to one billion printed Valentine’s cards will be exchanged. The chocolate industry will have its two biggest days of sales on February 13th and 14th. Consumers will spend an estimated $17 billion celebrating Valentine’s Day with sweet, endearing—and sometimes rather expensive—professions of their love.

What is the Engage State of the Date Report?
Each year during Valentine’s Week, Engage will issue this “State of the Date” report, which details what it’s really like to be single on Valentine’s Day and every other day of the year. This year’s report is the result of analysis of a thirty-seven question survey, administered to a random sample of more than six hundred single adults living in the United States in January 2008. This was not a sample of Engage members, although many singles in the sample group are users of either online dating services or social networks, or both.

In some instances, we’ve included a trend analysis, comparing this year’s data to data from identical questions asked in Engage surveys in prior years. Some results have been cross tabulated with other data points, so we can break out male vs. female responses, or behavioral trends based on age ranges. If you are looking for a data point that isn’t presented in this report, please contact us. We have more data than we’ve presented, and we’re happy to share it.

Because Engage is the Internet’s first social dating community, where friends help their single friends connect and find love, we asked a lot of questions about the roles that technology, online dating, friends and social networking play in our love lives. So: read on. Maybe 2008 will be your year to make a meaningful connection or Play Matchmaker^TM or simply enjoy watching love blossom. It’s all good!

Happy Valentine’s Day!

xoxo,

Trish McDermott

Vice President of Love, Engage

What it’s really like to be single in 2008

The Dating Scene
So: what’s it like out there? Possibly boring. Or a bit less fun than married folks may nostalgically remember. In fact, more than half of all singles may not have dated even once in the last six months.

Twenty-two percent of singles can’t remember the last time they went on a date. Another 22 percent went dateless in 2007.

Whether they’ve dated or not in the past year, “confusing,” might be the word that best sums up single life today. For all the “communicating” singles are now doing using the plethora of social media available to them, men and women still aren’t necessarily hearing each other. Most men still think they should pay for the first date, but most women don’t agree. On the other hand, women still expect gentlemanly courtesies such as having the door held open for them.

Fifty-four percent of women think a couple should either go Dutch on a first date, or that the person who initiated the date should pay.

Women are likely to still want a man to demonstrate that he is a gentleman on a date. Fewer men agree that this is a role they should take on a date.

More than half of all women surveyed felt a man should pick the venue for a first date and do the driving. Only 8% of women felt a man should bring a gift on a first date. Women were twice as likely as men to say a man should initiate the first kiss. While twenty-six percent of women felt men should “talk more” on a first date, seventeen percent of men thought men should actually “talk less” on a first date.

Given those mixed social messages, it may not be surprising that honesty also isn’t always the policy in dating today. More than one in four singles think it’s acceptable to tell “little white lies” when dating online. Unfortunately, we’re hearing from singles that the lack of social consequences for dishonesty on most first-generation dating sites has led to inauthentic profiles and some awkwardly awful first dates.

Men are more likely than women to believe “little white lies” have a place in online dating.

Many singles share with us that they are annoyed by the number of married people using social networks and online dating sites to cheat on their spouses.

More than a quarter of singles say a married person contacted them on an online dating service or social network for dating purposes.

Relationship status is not necessarily a barrier to romantic indiscretions. Some singles knowingly dated people last year that most of us would consider “off limits.”

Eleven percent of single men, and the same percentage of single women, admitted to dating someone who was married or in a committed relationship last year.

In spite of the confusion and uncertainty that is part of dating today, singles just keep on keeping on. After all, what other choice do they have? Read on to learn about how singles will continue to hold out hope that they will find love, commit to mastering the dating protocols of new technologies, personally better themselves, and ask for a little friendly intervention in their search for someone special in 2008.

Singles and their search for love in 2008
While almost three quarters of singles are interested in finding love and marriage in the next five years, fewer singles are seeking love and marriage this year than they were in 2006.

Most singles (68%) report they are interested in falling in love and getting married in the next five years. Younger singles (ages 18 – 39) were the most likely to say they were “Extremely interested,” while older singles, (age 50 and above) were the most likely to say they were “Not at all interested.”

Fewer singles report they are interested in love and marriage this year than they did in 2006.

Whether they want to fall in love or not, just under a third of singles report they are not optimistic that they will find the relationship they are seeking this year.

Thirty percent of singles are not optimistic they will find the relationship they are seeking this year. Overall, women surveyed were more optimistic than were men.

Pessimists and optimists share a pragmatic approach to finding someone special: Singles are more likely to think they will meet their future spouse through an introduction from a friend, co-worker, or family member, than through any other means. Men were more likely than women to say they believe they will meet their next partner on a social network or online dating service.

Typical “Other” responses included: Church, Not looking, No idea, Fate or chance encounter, Someone I’m dating now, While traveling, etc.

While some singles are tapping friends for an introduction that might lead to love, others may be finding ways to stay entertained and romantically connected during these long, cold winter months.

Almost one in three singles had a “friend with benefits” in 2007, and 33% reported “hooking up” with someone last year.

Mind Your Social Media Manners
Most singles encountered “good” or even “excellent” behavior while on dates last year.

Men and women both equally reported good behavior from their dates last year, with no significant change from 2006.

That said, some singles were likely to have been unhappy about gossiping taking place on social media, especially public disclosures of their failed romantic relationships.

While technology has created more, and some would say better, ways to make romantic connections, the protocols for using romantic technologies are still evolving.

While few singles think bad romantic news should first be delivered electronically….

More believe good romantic news can first be communicated this way.

Social media can also distract from romantic interactions. Six percent of singles complained that the men and women they dated last year were more into their own social networks than they were into the respondents.

Many dating-related behaviors occurring on social networking sites are perceived as unacceptable by some singles, with women surveyed tending to be more sensitive than men. Two behaviors that were most commonly seen as “crossing the line,” were writing negative material about an ex, and posting about romantic intentions so your network was aware of them before your date or partner.

Respondents were able to select more than one answer for this question.

Some Things Change. Some Things Never Do.

The good news is that chivalry is still very much alive for most singles.

When it comes to their dating lives, women are more likely than men to report that chivalry is dead.

And while some singles have indicated dishonesty is acceptable when dating online, most singles are men and women who say what they do, and do what they say, especially when the say “I’ll call you.”

We were surprised to learn that 49% of women say they never pay for a date!

And that seventy-seven percent of singles felt gay and lesbian couples should have equal rights to marriage!

• Only 38% of singles said they flirted to help themselves meet someone last year.
  
• Only 4% of singles said they expect to meet their future spouse at a bar.
• 31 percent of singles surveyed said they exchange only one email with someone they meet on an online dating service or social network before agreeing to meet face-to-face.
  
• 25% of men, but only 10% of women, say they become sexual with someone after only one or two dates.
  

Conclusions

In many ways, and with a big nod to social technologies, 2008 is a great time to be single. As more and more singles migrate their off-line dating practices to online communities like Engage, they are expecting sites to be more social and to offer experiences that are not only more natural and authentic than first-generation dating sites have typically offered, but also a lot more fun.

While single men and women may never entirely “get” each other, social media, when used with some responsibility and discretion, is helping both genders communicate, listen, learn, and explore what it really means to share ideas and life experiences with someone you may also one day come to love. Of course, you may also one day come to stop loving someone, and not all of us have finessed how to communicate to members of our social network what we’re genuinely feeling about an ex, without violating our ex’s right to privacy, not to mention sanity. Like everyone else, singles are a work in progress.

While it’s fair to say that some singles will try to lie, cheat, and possibly even steal their ways into our hearts, most singles will tell the truth in an online dating profile, call us when they say they will, and show up for a date. Todays singles are good people, hoping to find love, marriage, and their own little piece of happily-ever-after in the next five years. If you’re one of them, you are in some very nice — not to mention highly qualified — company.

We hope to see all 92 million of you on Engage this year. Make connections. Play Matchmaker^tm. It’s all good.

See you online!