We surveyed more than 250 single adults last week to understand more about how HBO’s Sex and the City influenced dating.  Here’s what we learned: 

77 percent of singles consider themselves a fan of Sex and the City.  51percent say they are a big fan.  Women were more likely than men to say they are a fan. 

52 percent of singles say Sex and the City influenced their dating life.  12 percent said it was a negative influence (men were more likely than women to say the influence was negative) and 40 percent said it was a positive influence (women were more likely than men to say the influence was positive). 

43 percent plan to see the movie.  37 percent will wait for the DVD. 20 percent won’t see.  Women were more than twice as likely as men to say they will go see the movie. 

80 percent of singles believe Sex and the City made it more acceptable for women to have fun dating and worry less about finding a committed relationship.  Women were more likely than men to believe this. 

43 percent of singles believe Sex and the City made it more acceptable for women to be unfaithful in their romantic relationships.  Men were more likely than women to believe this. 

59 percent say that Sex and the City reminded them how much they rely on their friends for dating advice and perspective.  Women were more likely than men to say this. 

50 percent believe that women who are big Sex and the City fans are more likely to have sex on a first date.  Men were more likely than women to believe this. 

51 percent agree with this statement made by Sex and the City character, Samantha Jones:  “Who we are in bed is who we are in life.  I’ve never met a man who was bad in bed who was good at life.”  Men were more likely than women to agree with this statement. 

Biggest complaints about the Sex and the City movie (note respondents were able to select all answers that apply):

• There was too much emphasis on being beautiful on the outside and not enough on being beautiful on the inside  (25%) (This was women’s biggest complaint)
• Single women became too much like single men (24%)
• Women no longer wanted to commit to the right man when he came along (23%)
• Men suddenly expected all single women to want to have sex without any commitment (22%)
• It promoted promiscuity (21%)
• It wasn’t realistic and didn’t speak to my dating experiences (20%)
• The emotional needs of single men were trivialized (20%) (This was men’s biggest complaint)

36 percent said they borrowed ideas from Sex and the City and used them in their dating life.  Women were more likely than men to say this. 

Single women most strongly identify with Sex and the City character Carrie Bradshaw, followed by Charlotte York and then Samantha Jones. Women were the least likely to say they identify with character Miranda Hobbes. 

55 percent of single women said Sex and the City influenced them to date more like men date. 

44 percent of single women wish they could be Carrie Bradshaw for one day.  35 percent wish they could be Samantha Jones for one day.  11percent wish they could be Miranda Hobbes for one day and 11 percent wish they could be Charlotte York for one day. 

86 percent of single women said they socialize with other women friends around sex, romance and dating issues, much like the Sex and the City characters did.  51 percent say they commonly do this. 

70 percent of single women say Sex and the City did not influence their shoe purchases.  14 percent say they purchased more shoes as a result of watching the HBO series, and 16 percent say they purchased more expensive or better quality shoes as a result. 

Some might say that it’s more likely that Carrie, Samantha, Charlotte and Miranda  will end up being each other’s “soulmates” in life than it is that any man will be their “soulmate.”  When women were asked about the role a “soulmate” will play in their own lives:

• 39 percent said they already had or would end up with one (or several) women friends as their “soulmate” in life instead of a man.

  When men were asked about their beliefs about Sex and the City (and allowed to select more than one answer):

• 29 percent enjoyed it
• 25 percent say they learned a thing or two about dating women by watching
• 24 percent said it didn’t reflect their lives, or the lives of women they dated
• 24 percent said it gave them an inside look at what women actually do when they get together—talk about men
• 19 percent said it made it a lot easier to get women to sleep with them
• 19 percent said it changed dating, as it gave women permission to play the field
• 17 percent said it made it a lot more challenged to find a single woman who was seeking a lasting, committed relationship

When HBO’s Sex and the City first aired, back when I was VP of Romance and resident dating expert for Match.com, two dating cultural shifts quickly emerged.

Single men, generally from urban dating markets, began to complain to me that single women had become not only like men in their attitudes about sex and commitment, but actually worse than men.  Men who hoped to form a lasting relationship with one special woman felt that almost overnight single women became a lot less interested in commitment, as social license to play the field and focus their dating energy on having fun in the here and now had suddenly been granted. 

SATC didn’t reflect most single women’s dating lives as much as it influenced them.   For better or worse, women began to liken themselves to SATC characters in their online dating profiles, describing themselves as “Carrie Bradshaw like” seeking their own Mr. Big, or in a “Samantha Jones period” in their current approach to dating.  Even a very young Lindsay Lohan suggested that the Sex girls had influenced her to play the field and play around.

SATC, along with the introduction of dating reality shows like ABC’s The Bachelor, also began to socialize dating.  Suddenly everyone was talking about the dating choices  others make and learning vicariously through them.  Was it OK to break up via post-it note?  How young of a man can a somewhat older woman get away with dating?  Who was really right for someone and by what criteria?  We hired Alex Michel, ABC’s original Bachelor, and took these sometimes heated conversations about dating on the road.  It was an eye-opening experience, as dating choices became mainstream conversations in the workplace, among family and neighbors, at parties and at every event I attended with Alex.  We were all dating voyeurs.

The SATC phenomenon ultimately led me to leave Match and help launch Engage.  We built a social dating community at Engage where singles invite friends to help them make romantic connections through  suggestions, voting on possible dates, setting up introductions and post-date debriefings, much as the Sex girls have done over all these years.  Even if most of us can’t afford a pair of Manolos, all of us can benefit from the dating advice and insight of our best friends. 

Aly Walansky wrote more about my SATC experience in her SheKnows blog.   Vote on whether or not you think SATC had a negative influence on women’s lives over at PopSugar. 

See you at the Sex and the City movie! 

Trish McDermott - VP of Love, Engage