Our recent Sex and the City survey results are popping up in articles all over the blogosphere. The Baltimore Sun’s BaltAmour blog concluded our survey results showed how “the sexual double standard” persists.
The MaconLove blog thinks “the show gave women greater confidence and equality. It showed that world that it’s OK to be an assertive woman that can ask for — and get — what she wants.”
While sites like the Hampton Report, Great Dating Services, and the M2W conference blog reported how SATC changed women’s attitudes towards dating, Slackmistress stands up for “NerdGirls” who didn’t find Sex and the City so revolutionary, because they were already used to different dating practices. (Although maybe this is one of those “exception proves the rule” situations?)
Thanks again for sounding off in our survey. We’ll keep you posted on the next opportunity to share your thoughts and weigh in on topics that impact social dating.
“Oh Canada!” Our very own VP of Love, Trish McDermott popped up on Calgary Today with Mike Blanchard. Download the show from SendSpace and listen to Trish’s expert opinion on the state of online dating and relationships. Pretty savvy, eh?
We surveyed more than 250 single adults last week to understand more about how HBO’s Sex and the City influenced dating. Here’s what we learned:
77 percent of singles consider themselves a fan of Sex and the City.51percent say they are a big fan.Women were more likely than men to say they are a fan.
52 percent of singles say Sex and the City influenced their dating life.12 percent said it was a negative influence (men were more likely than women to say the influence was negative) and 40 percent said it was a positive influence (women were more likely than men to say the influence was positive).
43 percent plan to see the movie.37 percent will wait for the DVD. 20 percent won’t see.Women were more than twice as likely as men to say they will go see the movie.
80 percent of singles believe Sex and the City made it more acceptable for women to have fun dating and worry less about finding a committed relationship.Women were more likely than men to believe this.
43 percent of singles believe Sex and the City made it more acceptable for women to be unfaithful in their romantic relationships.Men were more likely than women to believe this.
59 percent say that Sex and the City reminded them how much they rely on their friends for dating advice and perspective.Women were more likely than men to say this.
50 percent believe that women who are big Sex and the City fans are more likely to have sex on a first date.Men were more likely than women to believe this.
51 percent agree with this statement made by Sex and the City character, Samantha Jones:“Who we are in bed is who we are in life.I’ve never met a man who was bad in bed who was good at life.”Men were more likely than women to agree with this statement.
Biggest complaints about the Sex and the City movie (note respondents were able to select all answers that apply):
There was too much emphasis on being beautiful on the outside and not enough on being beautiful on the inside(25%) (This was women’s biggest complaint)
Single women became too much like single men (24%)
Women no longer wanted to commit to the right man when he came along (23%)
Men suddenly expected all single women to want to have sex without any commitment (22%)
It promoted promiscuity (21%)
It wasn’t realistic and didn’t speak to my dating experiences (20%)
The emotional needs of single men were trivialized (20%) (This was men’s biggest complaint)
36 percent said they borrowed ideas from Sex and the City and used them in their dating life.Women were more likely than men to say this.
Single women most strongly identify with Sex and the City character Carrie Bradshaw, followed by Charlotte York and then Samantha Jones. Women were the least likely to say they identify with character Miranda Hobbes.
55 percent of single women said Sex and the City influenced them to date more like men date.
44 percent of single women wish they could be Carrie Bradshaw for one day.35 percent wish they could be Samantha Jones for one day.11percent wish they could be Miranda Hobbes for one day and 11 percent wish they could be Charlotte York for one day.
86 percent of single women said they socialize with other women friends around sex, romance and dating issues, much like the Sex and the City characters did.51 percent say they commonly do this.
70 percent of single women say Sex and the City did not influence their shoe purchases.14 percent say they purchased more shoes as a result of watching the HBO series, and 16 percent say they purchased more expensive or better quality shoes as a result.
Some might say that it’s more likely that Carrie, Samantha, Charlotte and Mirandawill end up being each other’s “soulmates” in life than it is that any man will be their “soulmate.” When women were asked about the role a “soulmate” will play in their own lives:
39 percent said they already had or would end up with one (or several) women friends as their “soulmate” in life instead of a man.
When men were asked about their beliefs about Sex and the City (and allowed to select more than one answer):
29 percent enjoyed it
25 percent say they learned a thing or two about dating women by watching
24 percent said it didn’t reflect their lives, or the lives of women they dated
24 percent said it gave them an inside look at what women actually do when they get together—talk about men
19 percent said it made it a lot easier to get women to sleep with them
19 percent said it changed dating, as it gave women permission to play the field
17 percent said it made it a lot more challenged to find a single woman who was seeking a lasting, committed relationship
When HBO’s Sex and the City first aired, back when I was VP of Romance and resident dating expert for Match.com, two dating cultural shifts quickly emerged.
Single men, generally from urban dating markets, began to complain to me that single women had become not only like men in their attitudes about sex and commitment, but actually worse than men.Men who hoped to form a lasting relationship with one special woman felt that almost overnight single women became a lot less interested in commitment, as social license to play the field and focus their dating energy on having fun in the here and now had suddenly been granted.
SATC didn’t reflect most single women’s dating lives as much as it influenced them.For better or worse, women began to liken themselves to SATC characters in their online dating profiles, describing themselves as “Carrie Bradshaw like” seeking their own Mr. Big, or in a “Samantha Jones period” in their current approach to dating.Even a very young Lindsay Lohan suggested that the Sex girls had influenced her to play the field and play around.
SATC, along with the introduction of dating reality shows like ABC’s The Bachelor, also began to socialize dating.Suddenly everyone was talking about the dating choicesothers make and learning vicariously through them.Was it OK to break up via post-it note?How young of a man can a somewhat older woman get away with dating?Who was really right for someone and by what criteria?We hired Alex Michel, ABC’s original Bachelor, and took these sometimes heated conversations about dating on the road.It was an eye-opening experience, as dating choices became mainstream conversations in the workplace, among family and neighbors, at parties and at every event I attended with Alex.We were all dating voyeurs.
The SATC phenomenon ultimately led me to leave Match and help launch Engage.We built a social dating community at Engage where singles invite friends to help them make romantic connections throughsuggestions, voting on possible dates, setting up introductions and post-date debriefings, much as the Sex girls have done over all these years.Even if most of us can’t afford a pair of Manolos, all of us can benefit from the dating advice and insight of our best friends.
Aly Walansky wrote more about my SATC experience in her SheKnows blog.Vote on whether or not you think SATC had a negative influence on women’s lives over at PopSugar.
For inside news and thoughtful commentary about the online dating industry, we love to read the Online Dating Insider. That’s why we were excited to sit down for a Cupidcast interview as part of Online Dating Insider’s weekly podcast.
Have a listen to Suneet Wadhwa, CEO and co-founder of Engage, and Trish McDermott, our VP of Love, as they discuss social dating and Engage’s way of bringing singles together through their social connections.
Thanks to everyone who came out on Monday night to Harlot in San Francisco for our Love 2.0 kickoff for Web 2.0 week. Turnout for the event was astounding. Close to 500 people joined us to get social, talk technology, and mingle with elligible singles and their attached matchmaking friends.
Update: Check out bub.blicio.us for great coverage of the soiree — including photos of many of the lovely single people (and their involved friends!) who turned out to make it such a fun night.
When: Starts at Harlot on Monday night, April 21st at 8 pm
When: That’s Monday - yeah - in like 3 days. If you’re single, involved but love your single friends, or interested in meeting the coolest people in tech, you’ll make the time!
Why: Because we believe in Love and Technology!
PLUS - Don’t miss The TechSet interviews of the best and brightest SINGLES in social media sponsored by Engage throughout week during Web2.0 Expo - including Pete Cashmore, Stephanie Agresta, Tara Hunt, Willo O’Brien, Audbrey Sabala
April 10th was the night of our big debut at the “Geek Goes Chic” party we co-hosted with TechCrunch and PopSugar, at the Vanguard in Hollywood. But we weren’t just there to be social butterflies, dear readers!
We were on a mission to introduce the world to the new Engage. Plus, we hoped to help some genial geeks connect with the chic social mavens of their dreams. And vice-versa. (Turns out hotties dream about geeks as great relationship material. Our recent Romancing the Geek survey showed that 82% of women and 72% of men were into geeks — and would even choose silicon valley entrepreneurs over hollywood stars as potential mates!)
Whether you considered yourself a Geek, part of the Chic, or just aren’t into labels, there was something for everyone at this gathering. And Engage staffers were on the loose to Play Matchmaker™ with members of the crowd, bringing people together in the real world the way we do online.
Here’s a clip of TechCrunch blogger Michael Arrington interviewing our very own VP of Love Trish McDermott and our CEO Suneet Wadhwa. Don’t they look glam in white?
You can also check out our flickr stream for photos from the event. See if you can spot the Engage staffers as they demo Engage and fix up people in the crowd.
April 10th is our big night out! We’ll be at the Vanguard in Hollywood for “Geek Goes Chic,” a party we’re throwing with the technology bloggers at TechCrunch and the celebrity gossip mavens at PopSugar.
We’ll be showing off the brand new Engage service that we unveiled this week. Have you tried it?
Plus, Alex Michel, the first bachelor from ABC’s “The Bachelor,” and our very own VP of Love, Trish McDermott, will be on hand to help connect the Geeks to the Chic at the event.
Our recent “Romancing the Geek” survey shows that Geeks might inherit the Earth after all, at least in the romantic department. Our survey showed that 82% of people are open to dating a “Geek”, and 72% said they’d be happier in a marriage with a famous Silicon Valley geek than a Hollywood celebrity. Great news for you smart and technology-savvy types!
