Valentine’s Week 2008

Welcome!
It’s Love Week once again. That means close to one billion printed Valentine’s cards will be exchanged. The chocolate industry will have its two biggest days of sales on February 13th and 14th. Consumers will spend an estimated $17 billion celebrating Valentine’s Day with sweet, endearing—and sometimes rather expensive—professions of their love.

What is the Engage State of the Date Report?
Each year during Valentine’s Week, Engage will issue this “State of the Date” report, which details what it’s really like to be single on Valentine’s Day and every other day of the year. This year’s report is the result of analysis of a thirty-seven question survey, administered to a random sample of more than six hundred single adults living in the United States in January 2008. This was not a sample of Engage members, although many singles in the sample group are users of either online dating services or social networks, or both.

In some instances, we’ve included a trend analysis, comparing this year’s data to data from identical questions asked in Engage surveys in prior years. Some results have been cross tabulated with other data points, so we can break out male vs. female responses, or behavioral trends based on age ranges. If you are looking for a data point that isn’t presented in this report, please contact us. We have more data than we’ve presented, and we’re happy to share it.

Because Engage is the Internet’s first social dating community, where friends help their single friends connect and find love, we asked a lot of questions about the roles that technology, online dating, friends and social networking play in our love lives. So: read on. Maybe 2008 will be your year to make a meaningful connection or Play Matchmaker^TM or simply enjoy watching love blossom. It’s all good!

Happy Valentine’s Day!

xoxo,

Trish McDermott

Vice President of Love, Engage

What it’s really like to be single in 2008

The Dating Scene
So: what’s it like out there? Possibly boring. Or a bit less fun than married folks may nostalgically remember. In fact, more than half of all singles may not have dated even once in the last six months.

Twenty-two percent of singles can’t remember the last time they went on a date. Another 22 percent went dateless in 2007.

Whether they’ve dated or not in the past year, “confusing,” might be the word that best sums up single life today. For all the “communicating” singles are now doing using the plethora of social media available to them, men and women still aren’t necessarily hearing each other. Most men still think they should pay for the first date, but most women don’t agree. On the other hand, women still expect gentlemanly courtesies such as having the door held open for them.

Fifty-four percent of women think a couple should either go Dutch on a first date, or that the person who initiated the date should pay.

Women are likely to still want a man to demonstrate that he is a gentleman on a date. Fewer men agree that this is a role they should take on a date.

More than half of all women surveyed felt a man should pick the venue for a first date and do the driving. Only 8% of women felt a man should bring a gift on a first date. Women were twice as likely as men to say a man should initiate the first kiss. While twenty-six percent of women felt men should “talk more” on a first date, seventeen percent of men thought men should actually “talk less” on a first date.

Given those mixed social messages, it may not be surprising that honesty also isn’t always the policy in dating today. More than one in four singles think it’s acceptable to tell “little white lies” when dating online. Unfortunately, we’re hearing from singles that the lack of social consequences for dishonesty on most first-generation dating sites has led to inauthentic profiles and some awkwardly awful first dates.

Men are more likely than women to believe “little white lies” have a place in online dating.

Many singles share with us that they are annoyed by the number of married people using social networks and online dating sites to cheat on their spouses.

More than a quarter of singles say a married person contacted them on an online dating service or social network for dating purposes.

Relationship status is not necessarily a barrier to romantic indiscretions. Some singles knowingly dated people last year that most of us would consider “off limits.”

Eleven percent of single men, and the same percentage of single women, admitted to dating someone who was married or in a committed relationship last year.

In spite of the confusion and uncertainty that is part of dating today, singles just keep on keeping on. After all, what other choice do they have? Read on to learn about how singles will continue to hold out hope that they will find love, commit to mastering the dating protocols of new technologies, personally better themselves, and ask for a little friendly intervention in their search for someone special in 2008.

Singles and their search for love in 2008
While almost three quarters of singles are interested in finding love and marriage in the next five years, fewer singles are seeking love and marriage this year than they were in 2006.

Most singles (68%) report they are interested in falling in love and getting married in the next five years. Younger singles (ages 18 – 39) were the most likely to say they were “Extremely interested,” while older singles, (age 50 and above) were the most likely to say they were “Not at all interested.”

Fewer singles report they are interested in love and marriage this year than they did in 2006.

Whether they want to fall in love or not, just under a third of singles report they are not optimistic that they will find the relationship they are seeking this year.

Thirty percent of singles are not optimistic they will find the relationship they are seeking this year. Overall, women surveyed were more optimistic than were men.

Pessimists and optimists share a pragmatic approach to finding someone special: Singles are more likely to think they will meet their future spouse through an introduction from a friend, co-worker, or family member, than through any other means. Men were more likely than women to say they believe they will meet their next partner on a social network or online dating service.

Typical “Other” responses included: Church, Not looking, No idea, Fate or chance encounter, Someone I’m dating now, While traveling, etc.

While some singles are tapping friends for an introduction that might lead to love, others may be finding ways to stay entertained and romantically connected during these long, cold winter months.

Almost one in three singles had a “friend with benefits” in 2007, and 33% reported “hooking up” with someone last year.

Mind Your Social Media Manners
Most singles encountered “good” or even “excellent” behavior while on dates last year.

Men and women both equally reported good behavior from their dates last year, with no significant change from 2006.

That said, some singles were likely to have been unhappy about gossiping taking place on social media, especially public disclosures of their failed romantic relationships.

While technology has created more, and some would say better, ways to make romantic connections, the protocols for using romantic technologies are still evolving.

While few singles think bad romantic news should first be delivered electronically….

More believe good romantic news can first be communicated this way.

Social media can also distract from romantic interactions. Six percent of singles complained that the men and women they dated last year were more into their own social networks than they were into the respondents.

Many dating-related behaviors occurring on social networking sites are perceived as unacceptable by some singles, with women surveyed tending to be more sensitive than men. Two behaviors that were most commonly seen as “crossing the line,” were writing negative material about an ex, and posting about romantic intentions so your network was aware of them before your date or partner.

When it comes to social media and your love life, what constitutes crossing the line?	Total*	What is your sex?
		male	female
	658	344	315

Respondents were able to select more than one answer for this question.

Some Things Change. Some Things Never Do.

The good news is that chivalry is still very much alive for most singles.

When it comes to their dating lives, women are more likely than men to report that chivalry is dead.

And while some singles have indicated dishonesty is acceptable when dating online, most singles are men and women who say what they do, and do what they say, especially when the say “I’ll call you.”

We were surprised to learn that 49% of women say they never pay for a date!

And that seventy-seven percent of singles felt gay and lesbian couples should have equal rights to marriage!

• Only 38% of singles said they flirted to help themselves meet someone last year.
  
• Only 4% of singles said they expect to meet their future spouse at a bar.
• 31 percent of singles surveyed said they exchange only one email with someone they meet on an online dating service or social network before agreeing to meet face-to-face.
  
• 25% of men, but only 10% of women, say they become sexual with someone after only one or two dates.
  

Conclusions

In many ways, and with a big nod to social technologies, 2008 is a great time to be single. As more and more singles migrate their off-line dating practices to online communities like Engage, they are expecting sites to be more social and to offer experiences that are not only more natural and authentic than first-generation dating sites have typically offered, but also a lot more fun.

While single men and women may never entirely “get” each other, social media, when used with some responsibility and discretion, is helping both genders communicate, listen, learn, and explore what it really means to share ideas and life experiences with someone you may also one day come to love. Of course, you may also one day come to stop loving someone, and not all of us have finessed how to communicate to members of our social network what we’re genuinely feeling about an ex, without violating our ex’s right to privacy, not to mention sanity. Like everyone else, singles are a work in progress.

While it’s fair to say that some singles will try to lie, cheat, and possibly even steal their ways into our hearts, most singles will tell the truth in an online dating profile, call us when they say they will, and show up for a date. Todays singles are good people, hoping to find love, marriage, and their own little piece of happily-ever-after in the next five years. If you’re one of them, you are in some very nice — not to mention highly qualified — company.

We hope to see all 92 million of you on Engage this year. Make connections. Play Matchmaker^tm. It’s all good.

See you online!

As the CEO of Engage, I’m honored to write the first Engage blog post. Our company is excited to be able to communicate with you this way – and we’re looking forward to watching the blog become a fun part of your experience on our site. This first post is extra special for me because of the topic: My recent wedding in Goa, India. It was an amazing event for my wife and I, and I wanted to share it with you.

And now… welcome to my wedding!
My wife Amrita and I met the same way most people meet: through a friend’s introduction. This happened just before I co-founded Engage, so I started the world’s first social dating site at the same time that I was falling in love. Engage has evolved at the same time as my relationship — and just two weeks ago, Amrita and I were married.

Our wedding took place over three days in December, in Goa, India — and wow, what a wedding it was! It’s difficult to describe an event that you’re at the center of, but I can only say it was magical. We were surrounded by nearly all of our family and friends, many of whom had come from great distances. And we were in one of the most exotic places in the world, warmed by the waters of the Arabian Sea. The combination was electric.

I kept a journal of the wedding events and thought you’d like to see a bit of our amazing adventure:

Getting there was hard.
The journey started out with a rock-solid swindle. You see, Scotch is big in India and I needed a bottle of Johnny Walker Blue Label. So I waited until I was in SFO, duty-free. The sales rep in the store convinced me that the price, a “meager” $136/bottle (!), was on par with all duty-free shops worldwide. (He claimed that the dollar’s nosedive would, if anything, drive up pricing elsewhere in the world.) So, I bought that bottle and lugged it halfway across the world. After a grueling 14+ hour trip to Taipei, my first stop from SFO to Goa, I went straight to the duty-free shop to check prices. Bleary-eyed and jet-lagged at 2 a.m., I broke out my phone calculator and discovered that the sales rep had a unique interpretation of the global economy: Here was the same bottle for 40% less! I then had a multi-hour layover, seven hour flight to Mumbai, and 45 minute flight to Goa – all-in-all about 12 hours, 53 minutes, and 14 seconds to mull over the strength/weakness of the dollar. But at least I had the Blue Label.

The world changed.
Once in Goa, I checked into the Taj Hotel. Suddenly, I was in a different world. The Taj is designed like an authentic Goan village, complete with Portuguese-Goan terracotta-roofed cottages lining Sinquerim Beach in North Goa. After a nap and some lunch, I headed out to the bar to meet up with friends who had already arrived. On the menu? Champagne and scotch. (Yes, in that order). Just a taste or two before I met up with the TV crew…

Chilling at the Taj upon arrival

 

 

The 3 Events
Night One: The Sangeet. A festivity of song and dance to celebrate the engagement and upcoming marriage. Theme: Shades of White
Okay, so at this point I should probably mention the TV show. Our traditional Indian wedding was made a little extra special thanks to my sister-in-law, Avantika. She not only organized every detail of the event but she also convinced Indian media company NDTV to cover our nuptials for a TV show called “My Big Fat Indian Wedding.” So I had all the usual pre-wedding jitters on camera! With Avantika organizing, many of the events and settings to come were a surprise for me and Amrita… starting with the Sangeet.

I didn’t know what to expect at the Sangeet that night. When the evening rolled around, I was running late. Most of the guests had already left for the party via buses. A special air-conditioned car had been organized for me and my family. That would’ve been great but I couldn’t locate my family! I ended up piling into a car with my Mom, my future mother-in-law, and her brother in-law (it was a serious conversation). We sped off into the dark on a long, bumpy dirt road that led straight into the jungle. Now I was worried.

When I arrived, I was blown away. This was my first impression…

 

Followed by my 2nd impression: Diego (from San Francisco) flirting with my new cousin Mallika (a Bollywood actress).

 

The bartenders were putting on one heck of a show.

 

 

Karen (Engage’s other co-founder) and her husband Scott enjoyed the view.

 

 

I don’t think the slide show in the background got much attention!

 

 

The paparazzi snapped…

 

 

White was everywhere.

 

 

And I finally had a first dance with my wife-to-be.

 

 

 

Night Two: The Mehendi. The application of Mehendi (henna) designs to the hands and feet.
This is a really beautiful Indian tradition. The deep color of mehendi signifies the prosperity that the bride will bring to her new family. Color theme: Palettes of yellow-orange.

So after the spectacular Sangeet, I didn’t know what to expect for the second night of celebration. What could top it? I showed up to what looked like a mini amphitheatre shrouded in sunshine yellow colors, except it didn’t have the concrete feel of an amphitheatre but rather of a fine restaurant with no roof (perfect for the 85 degree temperature). It was really quite incredible – I’ve never seen anything like it anywhere. The food and drinks matched the exotic décor. Of all the wedding events, this was the most casual night and nearly all the women (and many of the men) had mehendi (you might know it as henna tattoos) applied in some creative ways.

“I Would Dye4U!” Amrita gets the mehendi applied to her hands.

 

 

Followed by a lift in the middle of the dance floor.

 

 

Avantika and Ananya distribute bangles for the ladies.

 

 

And to top it off, my Harvard B-School friends put on a last-minute skit.

 

 

Night Three: The Wedding and Reception. (Theme: Formal, traditional colors.)
The wedding ceremony is conducted in Sanskrit; the fire-deity (or the sacred fire) serves as the primary witness, while the bride and groom encircle it seven times together.

Okay. The big day is here and I’m worried about the heat. It’s December 20^th. It’s 88 degrees out. The snowman is made out of sand. And there are Christmas trees and wreathes everywhere but somehow it’s hard to believe Christmas is just a few days away.

This is the day we’ve waited for. There are multiple ceremonies to get through before the actual wedding and reception… and the story’s best told with pictures. Here we go…

Wedding day afternoon – Amrita takes part in a ceremony for the bride, her friends, and her family.

 

 

My picture-perfect bride does a photo shoot on the hotel grounds.

 

Amrita’s family escorts her to the meeting point between her family and mine, at the entrance.

Meanwhile, I’m on my way to the venue… (That’s me in the middle of the back seat)… with a little dancing in the street.

I arrive at the destination surrounded by my family and friends.

A big moment: The families meet.

As the sun sets, we’re minutes from being married.

One of the many photos just after the ceremony.

The reception area is about to get packed.

Amrita dancing at the reception.

A final pose for photos before the night is over.

 

Thanks for joining Amrita and I on our journey! I’d like to wish each of you, in turn, an amazing year and lots of fun and success on Engage. Please share your stories with us along the way.

Best wishes,
Suneet Wadhwa
Engage CEO

P.S. Be on the lookout for great new things happening here at Engage! While I’m bursting at the seams to share the latest news about our service, I have to hold my tongue until our marketing guy says it’s okay to talk. Bookmark our blog to stay in touch: blog.engage.com.